Firefly Logo and Main Titles

Design & Motion Graphics, Fox Broadcasting, Los Angeles

Joss Whedon, the creator and director of the television series ‘Firefly’, asked us, (Zoic Studios and me), to create the main titles for this new television show based on the idea of ‘Horses and Spaceships’. We juxtaposed the feeling of the American West with images of a futuristic society which created a kind of ‘Mad Max’ aesthetic.

You can view this piece as part of Meat and Potatoes Promo Video Reel.

The name of this television show is also the name of the primary spaceships’s engine which eminates light from the rear similar to a firefly. The relationship between this ‘effect’ and the show’s title is emphasized in the use of light in the titles.