DMX: Who We Be

Motion Graphics, Def Jam Records, Los Angeles

The design idea for this video was to animate the rap lyrics with expressive typography. All of the the type was laser printed, dragged across the studio floor, scanned and animated. This project included working closely with the director, Joseph Kahn and the staff at Radium. This video was nominated for 2 MTV Music Video Awards.

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Creative Direction: Ashley Pigford and Todd Gallopo, Design: TJ River. A project of Meat and Potatoes, Inc.