I have enjoyed creating a ‘brand’ for the Department of Art at UD, including a logo and various promotions. The logo is intentionally simple and reflective of the URL, (www.udel.edu/art). By doing this project I was hoping to establish a unified momentum for the department and assist in recruitment and general promotion activities.

Business Card Design

Poster Design for Portfolio Workshop

Poster/Mailer for promotions and recruitment

Vox Populi, once a shaky alliance of young artists who wanted to show their artwork in Philadelphia, has just wrapped up its twenty-first exhibition season. It’s an unlikely story of survival – also of excellence and mediocrity, push and shove.

This book catalogs the twenty-first year of programming at Vox: 26 member solo shows, 4 group alumni exhibitions, 1 guest-curated exhibition, 1 juried exhibition featuring 52 emerging artists, 9 Video Lounge exhibitions in new media, and a host of music, film and performance events, discussions, lectures, and parties – all fueled by volunteer labor and collective vision. It is difficult to say exactly how many individuals exhibited, sang, shared info, or walked on stilts at Vox last year.

This book is being self-published by Vox Populi and will be available in March or April of 2010. Here is a preview:

This book also includes an illustrated timeline of artist-run spaces in Philadelphia written by Richard Torchia:

The aesthetics of this website represent Tommy’s odd perspective. The illustrations and information tell a story about what lies ‘beneath the skin’ of this artist and his music.

This site won a Gold Award from the Horizon Interactive Awards in 2002.

Inspired by the album packaging by Tim Stedman at MCA Records, the concept is a fan-zine that you design yourself. The site is a completely customizable flash interface where each visual element is movable and/or clickable and will remain where you release them as you navigate the site. This band was a side project of Travis and Tom from Blink 182.

Click here to view an archived version of the site (with static content).

This site marks a technical acheivement because we were the first to get MCA’s database to populate dynamic flash.

This website was part of a large re-brandingproject for Meat and Potatoes. We redefined Radium’s entire brand by instigating a sweeping concept campaign that included re-designing all internal collateral pieces and external packaging, advertising and merchandise. The ‘classic textbook’ style website describes the details of the concept with subtle animated medical illustrations.

Click here to view an archived version of the website.

This website was built in Flash and utilized Swift Generator for custom administration web tools.

Joss Whedon, the creator and director of the television series ‘Firefly’, asked us, (Zoic Studios and me), to create the main titles for this new television show based on the idea of ‘Horses and Spaceships’. We juxtaposed the feeling of the American West with images of a futuristic society which created a kind of ‘Mad Max’ aesthetic.

You can view this piece as part of Meat and Potatoes Promo Video Reel.

The name of this television show is also the name of the primary spaceships’s engine which eminates light from the rear similar to a firefly. The relationship between this ‘effect’ and the show’s title is emphasized in the use of light in the titles.

The design idea for this video was to animate the rap lyrics with expressive typography. All of the the type was laser printed, dragged across the studio floor, scanned and animated. This project included working closely with the director, Joseph Kahn and the staff at Radium. This video was nominated for 2 MTV Music Video Awards.

Creative Direction: Ashley Pigford and Todd Gallopo, Design: TJ River. A project of Meat and Potatoes, Inc.

This is a television commercial for San Diego Zoo’s Wild Animal Park “Safari Pass” promotion. This spot was to run in conjunction with other advertising efforts throughout southern California. In collaboration with Zoic Studios, my participation included creative direction and design. After Effects assistance by Harold De Jesus of Momoco. 3D animation by Zoic Studios.

This is a compilation video reel of motion graphics and animation work by Meat and Potatoes in Los Angeles, California, (a design company I co-founded). As Creative Director and Partner in the company I was deeply involved in all aspects of this work, including the majority of the hands-on production.

Creative Directors: Ashley Pigford and Todd Gallopo, Designer: TJ River, Flash Programming: Ashley Pigford and Victor Allen. Editing by Fran Battaglia.

As a faculty member of the UD/Art, I am frequently involved in the design of promotional posters for events on campus. Here are some of my favorite pieces: