Design is good for you.

We’re Working On It.

Posted by apigford on January 25, 2010
Featured, Vox Populi / No Comments

Book Design, Vox Populi Gallery, Philadelphia, PA

Vox Populi, once a shaky alliance of young artists who wanted to show their artwork in Philadelphia, has just wrapped up its twenty-first exhibition season. It’s an unlikely story of survival – also of excellence and mediocrity, push and shove.

James Johnson
Break

This book catalogs the twenty-first year of programming at Vox: 26 member solo shows, 4 group alumni exhibitions, 1 guest-curated exhibition, 1 juried exhibition featuring 52 emerging artists, 9 Video Lounge exhibitions in new media, and a host of music, film and performance events, discussions, lectures, and parties – all fueled by volunteer labor and collective vision. It is difficult to say exactly how many individuals exhibited, sang, shared info, or walked on stilts at Vox last year.

This book also includes an illustrated timeline of artist-run spaces in Philadelphia written by Richard Torchia:

Tags: art gallery, publication

Abandoned Pools Website

Posted by apigford on January 19, 2010
Abandoned Pools / No Comments

Tommy Walters (known for his early contributions to the band ‘Eels’) is the musician behind this band. This project was part of a broad marketing campaign by Meat and Potatoes that included CD packaging, posters, promotions and this website.

The aesthetics of this website represent Tommy’s odd perspective. The illustrations and information tell a story about what lies ‘beneath the skin’ of this artist and his music.

This site won a Gold Award from the Horizon Interactive Awards in 2002.

Tags: music, online

Box Car Racer

Posted by apigford on January 19, 2010
Box Car Racer / No Comments

Website Design & Development, MCA Records, Los Angeles

Inspired by the album packaging by Tim Stedman at MCA Records, the concept is a fan-zine that you design yourself. The site is a completely customizable flash interface where each visual element is movable and/or clickable and will remain where you release them as you navigate the site. This band was a side project of Travis and Tom from Blink 182.

Click here to view an archived version of the site (with static content).

This site marks a technical acheivement because we were the first to get MCA’s database to populate dynamic flash.

Tags: music, online

Radium Visual Effects

Posted by apigford on January 19, 2010
Radium / No Comments

This website was part of a large re-branding project for Meat and Potatoes, (the design company I co-founded in Los Angeles, 2000-2003). We redefined Radium’s entire brand by instigating a sweeping concept campaign that included re-designing all internal collateral pieces and external packaging, advertising and merchandise. The ‘classic textbook’ style website describes the details of the concept with subtle animated medical illustrations.

Click here to view an archived version of the website.

This website was built in Flash and utilized Swift Generator for custom administration web tools.

Tags: identity, online

Firefly Logo and Main Titles

Posted by apigford on January 19, 2010
Firefly / No Comments

Design & Motion Graphics, Fox Broadcasting, Los Angeles

Joss Whedon, the creator and director of the television series ‘Firefly’, asked us, (Zoic Studios and me), to create the main titles for this new television show based on the idea of ‘Horses and Spaceships’. We juxtaposed the feeling of the American West with images of a futuristic society which created a kind of ‘Mad Max’ aesthetic.

You can view this piece as part of Meat and Potatoes Promo Video Reel.

The name of this television show is also the name of the primary spaceships’s engine which eminates light from the rear similar to a firefly. The relationship between this ‘effect’ and the show’s title is emphasized in the use of light in the titles.

Tags: identity, motion graphics, typographics

DMX: Who We Be

Posted by apigford on January 19, 2010
DMX Music Video / No Comments

Motion Graphics, Def Jam Records, Los Angeles

The design idea for this video was to animate the rap lyrics with expressive typography. All of the the type was laser printed, dragged across the studio floor, scanned and animated. This project included working closely with the director, Joseph Kahn and the staff at Radium. This video was nominated for 2 MTV Music Video Awards.

Get the Flash Player to see this player.

Creative Direction: Ashley Pigford and Todd Gallopo, Design: TJ River. A project of Meat and Potatoes, Inc.

Tags: motion graphics, music, typographics

Wild Animal Park

Posted by apigford on January 19, 2010
San Diego Zoo / No Comments

Television Commercial for San Diego Zoo

This is a television commercial for San Diego Zoo’s Wild Animal Park “Safari Pass” promotion. This spot was to run in conjunction with other advertising efforts throughout southern California. In collaboration with Zoic Studios, my participation included creative direction and design. After Effects assistance by Harold De Jesus of Momoco. 3D animation by Zoic Studios.

Get the Flash Player to see this player.

Tags: motion graphics

Selected Servings

Posted by apigford on January 19, 2010
Meat and Potatoes / No Comments

2003 Demo Reel, Meat and Potatoes, Los Angeles

This is a compilation video reel of motion graphics and animation work by Meat and Potatoes in Los Angeles, California, (a design company I co-founded). As Creative Director and Partner in the company I was deeply involved in all aspects of this work, including the majority of the hands-on production.

Get the Flash Player to see this player.

Creative Directors: Ashley Pigford and Todd Gallopo, Designer: TJ River, Flash Programming: Ashley Pigford and Victor Allen. Editing by Fran Battaglia.

Tags: motion graphics

UD/ART Event Posters

Posted by apigford on January 02, 2010
Featured, UD/Art Department / No Comments

Poster Design, University of Delaware, Newark, DE

As a faculty member of the UD/Art, I am frequently involved in the design of promotional posters for events on campus. Here are some of my favorite pieces: